Daughters Against Alzheimer’s hosted its signature event, Battle for the Brain, on Feb. 5, 2026, at the Coca-Cola Roxy in Atlanta. The high-energy evening featured a lip-sync competition, live audience voting, a raffle, and both super silent and live auctions—driving real-time crowd engagement throughout the sold-out venue. Together, these efforts raised more than $2.13 million for Emory University’s Goizueta Alzheimer’s Disease Research Center, marking the highest single-evening total since the event’s inception in 2017 and fueling hope for families across the Atlanta region and beyond who are affected by Alzheimer’s disease.

The high-energy lip sync competition had the crowd on its feet all night, with Tootsies, Delta Air Lines and Julie’s Groove Crew stealing the show,

● Fundraising champion: Tootsies; with a runner-up tie between Morgan Stanley and RCG
Ventures
● Performance champion: Delta Air Lines; runner-up: Tootsies
● Fan favorite champion: Julie’s Groove Crew; runner-up: Tootsies
● $100K Club (teams that raised $100K+): Delta Air Lines, Dorsey Alston Realtors, Julie’s Groove
Crew, Morgan Stanley, RCG Ventures and Tootsies

The evening opened with a powerful performance by the SEEiT Choir, setting a meaningful and mission-driven tone for the night. Additional performances featured Ryder, Miller Zell, the Atlanta Falcons Cheerleaders, and Wesley Franklin & Stronger Together. Judges included Paul Milliken, Kaedy Kiely, Monica Pearson, and Stacey Leebern. Emcees for the evening were Kelsey Wingert-Linch and Tribble Reese.

Event Highlights:
● More than 1,500 attendees
● Livestream peak of more than 5,000 viewers
● More than 35,000 live votes cast, with each vote equaling $1 raised
● Golden Ticket Raffle featuring luxury trips to Italy, South Africa, Hawaii and more raised $46,800
● Live auction items included an executive founding membership at Silenzio Social Club, a custom
Penley painting and a trip to Las Catalinas, Costa Rica
● Super silent auction packages featured VIP Atlanta Hawks and Braves tickets, a Las Vegas trip to
see The Wizard of Oz at Sphere, an IWC Pilot’s Chronograph watch from Brown & Co. Jewelers, a
private dinner at Yebo Beach House and more.

Fundraising will continue through March 31.